Our Story

Geotours is a travel company based in Pakistan and the UK. Our aim is to give travellers from around the world an authentic travel experience. A trip that’s more than a vacation, where you have the chance to make new friends, learn about new cultures and try things you never thought you would.

Founded by two travel enthusiasts who love to explore and learn about local cultures; GeoTour is about getting to know real places and their histories. Whether it’s mountaineering along some of the world’s tallest peaks or camping in far out desserts under bright stars, we have something for everyone. We search and work with local people to give you that intimate experience.

Promoting Eco-travel, education and promotion of cultural understanding between communities around the world are ideals we deeply believe in. We believe that our work in travel and helping people discover new places and ideas, puts us in a unique position to try and deliver on these goals. We do this is through both our own school building initiative as well as work with local NGO’s, where we aim to provide education to people through both arts and cultural interactions. Our initiative to use a portion of our profits towards building a primary school has been part of this company from the very beginning. To help us be more friendly to local ecology as well as reduce plastic waste give everyone who books a tour with us, a free reusable water bottle. You can use this for water on trips and keep it forever, therefore doing your bit to help with waste reduction.

If you want to take a trip of the beaten path and want to explore then GeoTours is for you. We have a vast array of tours available for you to choose from. If you’re part of a larger group we’ll even work with you to deliver a bespoke trip to suit your needs!

Our Team

Zee Ahmed

Co-founder

I’ve always been an adventurer at heart, I spent all my summers whilst at University wondering through the continents of Africa and Asia. After finishing my post grad in International Development, I signed up for a career in the British Civil Service. I quickly realised this wasn’t for me and quit to follow my passion and set up GeoTours. I am both driven and fascinated by people from across various cultures and geographies. Tasting new foods, understanding new traditions, hearing new languages, and learning new histories, are why I started GeoTours. It’s what I get to explore and understand during my travels, and I love it!

Sarah Ahmad

Co-founder

My fondest childhood memories consist of me in the back of a car on long road trips through new lands across Pakistan and large parts of North America. That feeling of exploring a new place is what I cherish most. After meeting Zee, I quit my job on the marketing & fundraising team at one of Pakistan’s most successful NGO’s. Together we made our way through Pakistan. My deep knowledge insight of Pakistan’s culture, history and geographies guided us to over a year of adventure and build a solid foundation to what became GeoTours. I love making people laugh and smile, that feeling of joy one gets from exploring and understanding something new, is what drives me to create memorable experiences. This is why I founded GeoTours, this is why I love what I do!

Lizette Castillo-Nunez

Head of Sales & Marketing

I have always been very curious and passionate about exploring different countries and experiencing different cultures and ways of life. This passion led me to work in the travel industry and dedicate myself to the areas of marketing and PR. I now have over 20 years’ experience with the travel industry in the UK and across international markets.

My work and passion for travel has allowed me to travel to many countries and in my career, I have been responsible for boosting the number of British and Irish visitors to destinations by 60% through marketing campaigns in collaboration with UK partners. I have successfully delivered digital campaigns with an above average visibility of 69.4% and have also coordinated successful and effective summits in various countries.

Annie Feng

Social Media Manager

I’m always curious about different cultures and see an importance to educate and radiate what I have learnt by photographing or sharing relevant content that shows awareness. Being part of GeoTours for their social media, I can use my skills to promote these values.

Yahya Sarfraz

Lead Logistics Co-ordinator

I’m an avid traveller with years of experience of planning and executing travel experiences across Pakistan, I enjoy exploring, finding new unique experiences off the beaten path. My passion for mountaineering, and vision of putting Pakistan on the map for world travel, drives me to help create the perfect on-the ground person for Geo Tours.

Why Book with GeoTours

Promoting Eco-travel, education and promotion of cultural understanding between communities around the world are ideals we deeply believe in. We believe that our work in travel and helping people discover new places and ideas, puts us in a unique position to try and deliver on these goals. We do this is through both our own school building initiative as well as work with local NGO’s, where we aim to provide education to people through both arts and cultural interactions. Our initiative to use a portion of our profits towards building a primary school has been part of this company from the very beginning. To help us be more friendly to local ecology as well as reduce plastic waste give everyone who books a tour with us, a free reusable water bottle. You can use this for water on trips and keep it forever, therefore doing your bit to help with waste reduction.

If you want to take a trip of the beaten path and want to explore then GeoTours is for you. We have a vast array of tours available for you to choose from. If you’re part of a larger group we’ll even work with you to deliver a bespoke trip to suit your needs!